AT&T recently announced a new early upgrade program called Next Up Anytime for customers on an AT&T installment plan. This new program, set to launch on July 16th, comes at a price of $10 per month. While it allows subscribers to upgrade their smartphones more frequently than AT&T’s existing $6 per month Next Up add-on, it also presents some potential drawbacks.
Pros of Next Up Anytime
One of the main advantages of the Next Up Anytime program is the flexibility it offers to customers. With the ability to upgrade after just one installment payment, subscribers can stay up to date with the latest smartphone releases without having to wait until they have paid off half of their device. This can be particularly appealing to tech enthusiasts who always want to have the newest device in hand.
Furthermore, for those on AT&T’s 36-month installment plans, the ability to upgrade after just one year can be a significant bonus. This means that customers can take advantage of upgrade promotions and discounts while still enjoying the benefits of a newer device.
Cons of Next Up Anytime
Despite its advantages, the Next Up Anytime program also comes with some drawbacks. The $10 per month price tag may be a deterrent for some customers, especially those who are looking to save money on their monthly bills. Additionally, while the program allows for more frequent upgrades, customers who opt for this option will not be eligible for upgrade promotions and will have to pay the full price for a new device.
Moreover, the limit of three upgrades per year may not be ideal for customers who enjoy switching out their smartphones more frequently than that. For those who are constantly looking to have the latest devices, the Next Up Anytime program’s restrictions may be too limiting.
AT&T’s Next Up Anytime program offers a mix of pros and cons for customers. While it provides flexibility and the option to upgrade sooner than with the previous Next Up add-on, it also comes with a higher monthly cost and limitations on upgrade promotions. Ultimately, the decision to enroll in the program will depend on each individual’s preferences and priorities when it comes to upgrading their smartphones.
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