In a move to combat competition from Chinese rivals in the smart TV market, Samsung has announced that it will be providing seven years’ worth of Tizen operating system updates for its newer AI-powered TVs. This decision marks a significant shift from the company’s previous update policy, which focused primarily on bug fixes rather than upgrading the Tizen OS itself.
Samsung, known as the world’s largest seller of smart TVs, is facing increasing competition from Chinese companies such as Hisense and TCL. Recent research from analytics firm Omdia revealed that Samsung’s market share had decreased by over 2 percent in the first half of the year, while TCL and Hisense were gaining ground with 12.1 percent and 10 percent of the market share, respectively. In response to this competitive landscape, Samsung is looking to maintain its market leadership through strategic updates to its product lineup.
The decision to provide seven years of Tizen OS updates for AI TVs is a bold move by Samsung. By extending the update timeline, Samsung aims to not only address bugs but also enhance the overall user experience and functionality of its smart TVs. Yong Seok-Yoon, the president of Samsung Electronics’ Visual Display Business Division, expressed confidence that this initiative would help the company maintain its market lead over Chinese competitors.
Samsung’s announcement regarding the extended Tizen OS updates comes at a time when other tech giants are making similar commitments to software support. Back in January, Samsung pledged seven years of OS upgrades and security updates for its Galaxy S24 smartphone series. Additionally, LG, Samsung’s domestic rival, announced five years of webOS upgrades for its smart TV lineup. These initiatives reflect a growing trend in the industry towards providing long-term support for software updates to enhance customer satisfaction and loyalty.
Samsung’s decision to offer seven years of Tizen OS updates for its AI-powered TVs is a strategic move aimed at maintaining its market leadership in the smart TV industry. By prioritizing software support and user experience, Samsung is positioning itself to stay ahead of competitors and meet the evolving needs of consumers. As the battle for market share continues to intensify, Samsung’s focus on long-term updates may prove to be a key differentiator in the highly competitive smart TV market.
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