Rivian, the electric vehicle manufacturer, is making a significant move by not offering phone mirroring features like Apple CarPlay in its electric vehicles. Instead, the company is introducing a new software update that includes built-in Apple Music streaming support. This decision aims to provide customers with a seamless connectivity experience while driving. By focusing on native app experiences, Rivian is trying to enhance the overall user experience within its vehicles.
In order to fully utilize the new native Apple Music app and other features, Rivian has launched its Connect Plus data subscription. This subscription is essential for Gen 2 vehicles to access native app experiences like Apple Music and streaming connectivity regardless of their location. The move towards a subscription-based model signals a shift in how automakers are monetizing additional services within their vehicles.
The Impact on Existing Rivian Owners
Existing Rivian owners, specifically those with Gen 1 vehicles, may notice a difference in connectivity options compared to newer models. While Gen 1 owners can currently listen to music in apps like Spotify without an additional subscription, the introduction of Connect Plus for Gen 2 vehicles indicates a shift towards a more subscription-centric approach. This change may require existing owners to adapt to the new connectivity model in order to continue accessing certain features.
Connect Plus, the subscription service offered by Rivian, comes with a price tag of $14.99 per month or $149.99 annually. This pricing model positions Rivian alongside other automotive companies like Tesla, which also offers subscription-based services for enhanced connectivity. The decision to introduce a subscription model reflects a broader trend in the automotive industry towards monetizing additional services beyond the initial vehicle purchase.
Alternative Connectivity Options
For customers who prefer not to opt for a subscription, RivianTrackr reports that native media apps can still function when connected to a separate Wi-Fi hotspot. Additionally, users have the option to mount their phones and connect audio via Bluetooth for a more traditional experience. These alternative connectivity options cater to customers who may be hesitant to commit to a subscription-based model for their vehicle.
Overall, Rivian’s move towards subscription-based connectivity represents a significant shift in how automakers are approaching in-vehicle services. By introducing native app experiences and a new data subscription service, Rivian is aiming to provide customers with an integrated and seamless connectivity experience. However, the transition may require existing owners to adapt to the new model, while alternative connectivity options offer flexibility for those who prefer not to commit to a subscription.
Leave a Reply