Hyperkin, a well-known creator of video game controllers, has recently announced a series of new and unconventional collaborations. The company, which has previously brought us a range of controllers compatible with the Nintendo Switch, has now introduced three unique Bluetooth Pixel Art controllers and cases. The unusual partnerships include collaborations with well-known brands such as Oscar Mayer, Kool-Aid, and Huy Fong, resulting in controllers that resemble a hot dog, a Kool-Aid drink, and the iconic Twin Rooster branding of Huy Fong’s sriracha sauce.
What sets these collaborations apart is not only the quirky design of the controllers but also the advertising strategy employed by Hyperkin. The ads for these products, showcased on Twitter, resemble the vintage advertisements found in magazines and newspapers, adding a nostalgic touch to the marketing appeal. The range of controllers and cases can be found on the Hyperkin website, with the hot dog controller also available on Amazon. In addition to the hot dog design, Mac & Cheese and Heinz Ketchup controllers are also featured on the Amazon listing.
Priced at $39.99 per controller and $19.99 per case, these peripherals are classified as limited edition items. This means that users who wish to acquire these condiment and food-themed accessories for their Nintendo Switch should act quickly to secure their purchase. Hyperkin has a history of creating themed controllers, including collaborations with Tetris, Miraculous: Tales of Ladybug & Cat Noir, and Stranger Things.
It’s worth noting that this recent collaboration is not Hyperkin’s first foray into the food-themed accessory market. In 2022, the company partnered with Kraft Heinz, the parent company of Oscar Mayer and Kool-Aid, to launch a line of food-inspired accessories. Building on this success, Hyperkin has expanded its collaborations to include additional brands and release an even broader range of innovative and unconventional controllers.
With its latest collaborations, Hyperkin has once again demonstrated its ability to bring unique and unusual products to the gaming market. The combination of nostalgic advertising and unconventional designs makes these controllers and cases a standout choice for Nintendo Switch owners seeking to add a touch of quirkiness to their gaming experience. Whether you’re a fan of hot dogs, Kool-Aid, or sriracha sauce, these limited edition accessories offer a playful and distinctive way to enhance your gaming setup. So, if you’re looking to grab one of these extraordinary controllers, don’t wait too long, as they are sure to become collector’s items in no time.
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