Intel, one of the leading technology companies, has recently made significant announcements in the field of artificial intelligence (AI) and the automotive sector. The company revealed its AI-focused chip specifically designed for the automotive industry, referred to as the “first-generation AI-enhanced software-defined vehicle system-on-chip.” In addition to this chip, Intel also disclosed its acquisition of an energy management company, along with efforts to standardize battery power for electric vehicles. These new developments by Intel are part of its strategy to dominate the market in processors and hardware required for the ongoing growth of AI.

Intel has recognized the potential of AI in various fields, and now it aims to bring AI to personal computers (PCs). The company argues that running AI on a PC is more secure than relying on internet-based systems. Intel is keen on establishing itself as a leader in AI PCs and strengthening its position in the automotive sector. According to Jack Weast, Vice President and General Manager of Intel Automotive, the new automotive chips are designed to enhance in-car experiences such as navigation, voice assistants, and vehicle controls. Intel’s AI hardware will be featured in the vehicles of Zeekr, the electric vehicle (EV) subbrand of Geely, a Chinese automobile manufacturer.

The Journey towards Software-Defined Vehicles

Intel has set its sights on developing a range of systems-on-a-chip (SoCs) for future software-defined vehicles (SDVs). The company is planning to introduce the first SoC by the end of 2024. While Zeekr is the first automaker to adopt Intel’s AI chips, the company is actively engaging with other original equipment manufacturers (OEMs) in the industry. The automotive sector faces unique challenges with regard to integrating sophisticated computers into vehicles, especially as electric vehicles become more prevalent and software becomes increasingly advanced. Weast has emphasized the need to redefine vehicles as software-defined, but admits that the industry has not yet achieved this goal. Intel believes that its capabilities and perspective can facilitate the transition to truly software-defined vehicles.

Intel’s AI chips promise to revolutionize the driving and passenger experience by enabling better voice assistants, improved video conferencing capabilities, and even video gaming options for rear-seat passengers. With Intel’s AI system, users will be able to command their cars to perform specific functions, eliminating the hassle of navigating complicated menus. Additionally, the AI system can enhance safety features such as driver monitoring systems for hands-free driving. The system can also proactively enable safety features that drivers may have turned off, making the driving experience more seamless and predictive. Intel envisions AI making technology less obtrusive and integrating it more seamlessly into the overall vehicle experience.

Intel’s recent announcements have not only focused on AI chips but also on energy management and electric vehicle (EV) batteries. The company’s acquisition of Silicon Mobility SAS, a company specializing in automotive silicon and software, will aid in the development of energy management systems for EVs. Intel’s aim is to create batteries that are lighter in weight, require fewer minerals, and yet deliver equal or better range compared to current-generation batteries. Furthermore, Intel is partnering with SAE International to establish a new committee that will develop a standard for EV power management. As batteries are currently the heaviest and most expensive components of EVs, Intel’s efforts in this area are likely to have a significant impact on the advancement of EV technology.

Intel’s latest advancements in AI-focused chips, software-defined vehicles, and energy management systems for EVs demonstrate the company’s commitment to driving innovation in the automotive sector. By introducing AI into vehicles and focusing on software-defined capabilities, Intel aims to enhance the overall driving and passenger experience. Furthermore, the company’s efforts to develop lighter and more efficient EV batteries can potentially revolutionize the electric vehicle market. Intel’s aspirations, coupled with its industry experience, unique capabilities, and partnerships with leading automotive manufacturers, position the company as a major player in the future of AI-driven automotive technology.


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