Will Smith and Jada Pinkett Smith’s Westbrook Studios, in partnership with Altar Rock Pictures, are set to breathe new life into the iconic 1989 toy brand Monster In My Pocket. The producers are aiming to develop a live-action series adaptation of the beloved pocket-sized collectible monsters drawn from global myths and legends.
Monster In My Pocket, founded by former Mattel executives Joe Morrison and John Weems, has enjoyed considerable success since its launch. Although it may be remembered mostly by ’90s kids, the brand has sold over 500 million units globally. Throughout its history, the toys have transitioned into various formats, including a 1992 ABC animated TV special, comic books, and even a Nintendo game.
The project’s executive producers include Terence Carter and David Boorstein from Westbrook Studios, along with Barbara Goldner and Josh Feldman from Altar Rock Pictures. Joe Morrison and Maggie Morrison, representing Morrison Entertainment Group, are also part of the production team. The collaboration of these experienced individuals demonstrates their dedication to reviving the cultural impact of Monster In My Pocket.
David Boorstein, SVP, head of Scripted TV at Westbrook Studios, expressed his excitement about the project, acknowledging the major impact Monster In My Pocket had on our culture. The producers aim to delve into the captivating legends associated with these beloved characters, promising an immersive experience for new and existing fans alike.
The producers are currently in discussions with talented writers who will be tasked with the challenge of bringing the toy brand to life as a series that resonates with a new generation of viewers. By combining nostalgia with fresh storytelling, the creators hope to reinvigorate the franchise and introduce the world of Monster In My Pocket to a whole new audience.
In a similar realm of nostalgia, it was reported that Garbage Pail Kids, the ’80s sticker trading cards known for parodying the popular Cabbage Patch Kids, were under consideration for an animated series revival at Max in 2021. Actor Danny McBride, together with his production company Rough House Pictures, is collaborating with collectibles manufacturer Topps and former Disney CEO Michael Eisner’s Tornante on the planned show. The resurgence of these beloved brands proves the enduring magic of nostalgia in capturing the hearts of both old and new fans.
The revival of Monster In My Pocket as a live-action series represents the resurgence of a beloved toy brand that left a significant mark on our culture. With the visionary producers at the helm, the project aims to bring to life the captivating legends associated with the pocket-sized monsters. Together with talented writers, they aspire to create a series that resonates with a new generation of viewers while staying true to the essence of the original brand. As fans eagerly await this revival, it highlights the lasting influence of nostalgia and the power of storytelling to captivate audiences through the years.
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