Pokémon Sleep, the innovative sleep-tracking app that allows users to catch Pokémon by catching Zs, has made waves in the gaming industry by bringing in a staggering $100 million in its first year. According to data from AppMagic, as reported by PocketGamer.Biz, the majority of this revenue has been generated by users in Japan, with an estimated $73 million being spent on the app since its launch on July 17th last year. The remaining funds have come from users in the US ($17 million) and Taiwan ($4 million).

Unsurprisingly, in-app spending saw a boost during special Pokéman Sleep events, such as the Raiku Research event and seasonal celebrations. The Holiday 2023 event proved to be the most profitable week for the app thus far, raking in a cool $4 million over the course of seven days. This demonstrates the potential for increased revenue through strategic event planning and engagement with users.

AppMagic’s data reveals that Pokémon Sleep has garnered an impressive 9.8 million downloads in its first year, with 44% of downloads coming from Japan. North America and Taiwan followed closely behind, capturing 17% and 7% of downloads respectively. While these numbers may pale in comparison to the billion-dollar success of Pokémon GO, the $100 million generated by Pokémon Sleep is a significant achievement, especially for a sleep-tracking app in a competitive market.

As Pokémon Sleep approaches its first anniversary, the app is currently hosting a ‘gift week’ event where users can earn bonus Sleep Points by logging in daily. This event is likely to drive further engagement and retention among users, setting the stage for continued growth and success. Fans can anticipate more announcements and updates regarding the app’s anniversary celebrations through the @PokemonSleep Twitter account.

Overall, Pokémon Sleep has proven to be a lucrative venture, combining the beloved Pokémon franchise with innovative sleep-tracking technology to create a unique and engaging user experience. With its strong financial performance and growing user base, Pokémon Sleep is poised to become a prominent player in the mobile gaming and health tech industries.

Nintendo

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