CD Projekt Red, the developer of Cyberpunk 2077, has taken a unique approach to promote its RPG game. In their latest trailer for Cyberpunk 2077: Phantom Liberty, the company utilizes the star power of actor Idris Elba. By featuring the renowned actor in the trailer, CD Projekt Red aims to emphasize the improved state of the game following its troubled launch.
Twitter user @TheCartelDel pointed out the subtle jabs made by CD Projekt Red in the trailer. Instead of shying away from the game’s messy launch, the developers have cleverly incorporated it into the promotional material. Throughout the trailer, while Elba’s character explores a club, glimpses of gameplay footage are shown, highlighting the vibrant and immersive world of Night City. Elba’s monologue adds to the atmosphere, stating, “In Night City the rules are different and the stakes are higher. One wrong move is all it takes to get burned.” This line not only serves as a description of the game’s setting but also alludes to CD Projekt Red’s acknowledgment of their past missteps.
The most significant moment in the trailer comes when Elba, now appearing as his in-game character Solomon Reed, delivers a line that has sparked excitement among Cyberpunk 2077 fans. He states, “The more you have, the more you stand to lose, so go ahead and play. Just don’t forget… the game is fixed.” As the character raises a weapon towards the screen, the trailer concludes. This “CHAMPION level double-entendre,” as described by the Twitter user who first noticed it, signifies CD Projekt Red’s intention to regain players’ trust and assure them that they have addressed the game’s issues.
Upon witnessing CD Projekt Red’s masterful trailer, fans of Cyberpunk 2077 took to Twitter to express their excitement and appreciation. Twitter user BenjiSales called the trailer “brilliant,” while other enthusiasts labeled it as “meta AF.” The trailer’s clever wordplay and Elba’s charismatic presence have successfully ignited anticipation and buzz among the fanbase, suggesting that CD Projekt Red’s efforts to make a comeback have been well-received.
CD Projekt Red has once again shown its commitment to redeeming Cyberpunk 2077’s reputation with the release of the Phantom Liberty trailer. By enlisting Idris Elba and creatively alluding to the previous problems, the developers have managed to build excitement and confidence in the game’s future. As fans eagerly await the release of Cyberpunk 2077: Phantom Liberty, it remains to be seen whether CD Projekt Red can deliver on their promises and create an unforgettable gaming experience.