Spotify, a leading music streaming platform, is once again on the cutting edge of technology with the launch of its AI Playlist beta tool. This innovative feature allows users to create curated tracklists based on text descriptions, revolutionizing the way people discover new music.
The AI Playlist beta is currently rolling out to Spotify Premium subscribers in the United Kingdom and Australia on mobile devices. To access the feature, Android and iOS users in these locations can simply navigate to the “Your Library” section and tap the “+” button at the top-right of the page. From there, users can select the AI Playlist option from the drop-down menu and input a text prompt, such as “music to read to on a cold, rainy day,” to generate a personalized playlist of 30 songs.
In testing, the AI Playlist feature has proven to be incredibly accurate at matching songs to niche prompts. For instance, it was able to create a playlist of rave-appropriate techno music when asked to generate a playlist that evoked the feeling of being a vampire hunter from the movie Blade (1998). Additionally, Spotify recommends using prompts that combine genres, moods, artists, or decades to receive the best results. The feature can also reference places, animals, activities, movie characters, colors, and emojis to further personalize the playlist.
While the AI Playlist feature offers a fun and efficient way to discover new music, there are some limitations to be aware of. The tool does not produce results for non-music-related prompts, such as current events or specific brands, and there are measures in place to prevent offensive prompts from being used. However, Spotify has stated that they will continue to improve the generative playlist feature in the coming months.
Spotify’s AI Playlist beta represents a significant step forward in music curation and discovery. Compared to Spotify’s AI DJ feature, which analyzes a user’s listening history to create a custom playlist, the AI Playlist beta allows for more control and personalization in creating playlists. This new feature could potentially lead to an increase in subscription prices, as Spotify looks to offer more advanced features to its users.
Overall, Spotify’s AI Playlist beta is a game-changer in the world of music streaming. By harnessing the power of artificial intelligence, Spotify is able to provide users with a more personalized and efficient way to discover new music. While there are still some limitations to be addressed, the future looks promising for Spotify’s music curation capabilities.
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